Concept for a local branding project celebrating Golders Green's heritage, famous residents and the area's diverse food culture
Concept: Lamp Post banner designs to highlight Golders Green’s culture and heritage.
The Task: Golders Green’s sense of identity and pride needs a boost. Unlike some areas such as Hackney and Camden Town there is no public visual art in our High Street area and visitors have little indication of what our area is all about. The history of Golders Green and its famous residents also deserves to be celebrated.
Aims: To create a brand campaign for Golders Green by displaying famous iconography of our town. Its famous residents, buildings and diverse international food scene will be signposted for all to see. This will form part of our campaign to promote Golders Green as “NW11 – Food Heaven,” which we feature on our website and social media.
Why banners? Lamp post banners are non-intrusive, non-destructive (such as murals) can be easily changed and don’t need maintenance.
Way finding: The banners can be used as wayfinding if attached near places of interest. As Barnet’s funding for a wayfinding project was cut off, this could be another way of doing this. These banners can also plot a map, which can provide a walking tour of the area.
The Task: Golders Green’s sense of identity and pride needs a boost. Unlike some areas such as Hackney and Camden Town there is no public visual art in our High Street area and visitors have little indication of what our area is all about. The history of Golders Green and its famous residents also deserves to be celebrated.
Aims: To create a brand campaign for Golders Green by displaying famous iconography of our town. Its famous residents, buildings and diverse international food scene will be signposted for all to see. This will form part of our campaign to promote Golders Green as “NW11 – Food Heaven,” which we feature on our website and social media.
Why banners? Lamp post banners are non-intrusive, non-destructive (such as murals) can be easily changed and don’t need maintenance.
Way finding: The banners can be used as wayfinding if attached near places of interest. As Barnet’s funding for a wayfinding project was cut off, this could be another way of doing this. These banners can also plot a map, which can provide a walking tour of the area.
QR Codes: The addition of QR codes placed on stickers or temporary fixings at eye level or at the base of the lamp posts could be used to direct viewers to online info.
Continuity: Once the banner fixings are in place, the designs could be changed each year to fit with any local events we are planning.
Street Murals (mockup concepts)
Street Lighting (mood board)
