Managing Housing Expectations for Refugees - Animated Explainer Film for the UK Refugee Council
THE DESIGN PROCESS
This was a long form animation compared to my usual motion graphics gigs, so here I will detail my design process, from pitch to the final cut.
THE PITCH
Andy Oxley, the director of Screen 3 Productions sent me a script from the Refugee Council and asked me if I wanted to pitch for it. I read the script and read through the visual ideas they had for each scene, adding my own notes. I then put together a visual moodboard based around illustrated images of diversity, London settings and travel. I came up with a suggested colour palette: blue and red (Union Jack British colours), and two earth colours to represent refugees from the Middle East. Later, on seeing the Refugee Council's brand guidelines I had a fixed colour palette to work with, which I extended. Fortunately their colours included a similar red and 2 shades of blue.
The effort I put in did the trick, and based on our final presentation and work samples we won the pitch!
Animation stills: Asylum hotel scenes
Animation stills: London scenes, the rental market and the cost of living
Animation stills: Modes of transport in London
Animation stills: The difficulty of obtaining council housing, renting in London, and option of supported housing
Animation still: A refugee is encouraged to consider the option of living in a shared rental house
Deleted airport scene! I was very fond of this Heathrow arrival scene where our refugee is greeted by his wife and child. Sadly, due to a sudden change in UK policy, family reunion applications were suspended so the scene was cut.
Client: Refugee Council UK
Script: Gavriella Morris and Natasha Chatterjee
Narration: Jamie Coward
Agency: Screen 3 Productions (video)
Design and Animation: Matt Wasser
V/O translations: Clearvoice
Script: Gavriella Morris and Natasha Chatterjee
Narration: Jamie Coward
Agency: Screen 3 Productions (video)
Design and Animation: Matt Wasser
V/O translations: Clearvoice
Funder: Bridges Outcomes Partnerships